Device orientation based translation system

ABSTRACT

A method for translating content includes providing a plurality of content on a user device. The plurality of content is associated with a first region display mode. The plurality of content is displayed on the user device in the first region display mode. A predefined orientation is then detected in the user device. The plurality of content is then translated according to a second region display mode to produce a plurality of translated content. The plurality of translated content is then displayed on the user device. In different embodiments, the plurality of content may have been previously provided on the user device, may be retrieved over a network by the user device, or my be received through a user interface on the user device. A specific embodiment allows a user to rotate the user device 180 degrees to quickly and easily translate text displayed on the user device.

BACKGROUND

1. Field of the Invention

The present invention generally relates to mobile user devices and moreparticularly to a device orientation based translation system on amobile user device.

2. Related Art

As the world becomes more interconnected and people and businessesbecome global in their interactions, the ability to communicate becomesan issue. People and businesses in a given region typically utilize, forexample, different languages and currencies than those in other regions.These differences tend to introduce barriers to communication betweenparties.

Conventionally, there are a number of steps that must be taken in orderto surmount the communication barriers discussed above. For example,businesses may train their employees, or individuals may educatethemselves, to operate in other regions such that they speak theappropriate language and are able to convert currency when dealing withthose parties. However, such training is extremely time consuming andexpensive, and limits the ability to communicate to a relatively smallsubset of individuals that have been trained to do so in specificregions.

Furthermore, for people and/or businesses that have not put forth thetime, effort, and expense to train themselves to communicate in aspecific region, typical solutions to the communication issues discussedabove include translation books that require the user to look up foreignwords in their native language, and currency calculators that requirethe user to enter a native or foreign currency to determine a desiredconversion. Each of these solutions requires a significant amount oftime and effort from the user each time the user wishes to communicate,which makes communication awkward and ineffective. Furthermore, the usermust be prepared with the translation book and currency calculator thatare specific to the region in which the user is located in order to beable to communicate, which requires significant planning and expense,particularly for a user that travels to a variety of different regionsfrequently.

Thus, there is a need for an improved content translation system.

SUMMARY

According to one embodiment, a method for translating content includes auser device that displays a plurality of content in a first regiondisplay mode that causes the plurality of content to be displayed usinga first language and/or a first currency. A user of the user device maythen change the orientation of the mobile device to a predefinedorientation. The mobile device will detect the predefined orientationand, in response, translate the plurality of content according to asecond region display mode to produce translated content which includesthe plurality of content in a second language and/or a second currency.The user device then displays the translated content.

The plurality of content and its associated first region display modemay have been previously provided on the user device (e.g., in anapplication previously provided on the user device), may be retrievedover a network, (e.g., from a website), and/or may be received from auser interface on the user device (e.g., from a microphone, keyboard,camera, etc.) The translation of the plurality of content according tothe second region display mode may have been previously performed andstored on the user device or in a database that is coupled to the userdevice over a network. The translation of the plurality of contentaccording to the second region display mode may also be performed by theuser device in response to the detection of the predefined orientationor by a translation device that is coupled to the user device over anetwork.

In an embodiment, translation of the plurality of content according tothe second region display mode is performed in response to determiningthat the second region display mode is associated with the predefinedorientation. In one example, the second region display mode may havebeen previously associated with the predefined orientation. In anotherexample, the user device may determine a current location of the userdevice in response to detecting the predefined orientation, and thesecond region display mode that is used to translate the plurality ofcontent may be associated with the current location.

As a result, a user may quickly and easily retrieve translations ofcontent that is provided on their user device simply by reorienting theuser device. This may be particularly useful when the user is located ina region in which they are unfamiliar by allowing the user to use theuser device to capture content in the foreign language and translate it,or provide content in their native language and translate it to aforeign language for communication with a speaker of that foreignlanguage.

These and other features and advantages of the present disclosure willbe more readily apparent from the detailed description of theembodiments set forth below taken in conjunction with the accompanyingfigures.

BRIEF DESCRIPTION OF THE FIGURES

FIG. 1 is a flow chart illustrating an embodiment of a method fortranslating content;

FIG. 2 a is a front view illustrating an embodiment of a user devicedisplaying a plurality of content in a first region display mode;

FIG. 2 b is a front view illustrating an embodiment of the user deviceof FIG. 2 a moved to a different orientation and, in response,displaying the plurality of content in a second region display mode;

FIG. 3 a is a front view illustrating an embodiment of a user devicedisplaying a plurality of content in a first region display mode;

FIG. 3 b is a front view illustrating an embodiment of the user deviceof FIG. 3 a moved to a different orientation and, in response,displaying the plurality of content in a second region display mode;

FIG. 4 a is a perspective view illustrating a user providing a pluralityof content to a user device through a user interface.

FIG. 4 b is a front view illustrating an embodiment of the user deviceof FIG. 4 a displaying the plurality of content in a first regiondisplay mode;

FIG. 4 c is a front view illustrating an embodiment of the user deviceof FIG. 4 b moved to a different orientation and, in response,displaying the plurality of content in a second region display mode;

FIG. 5 a is a front view illustrating an embodiment of a user devicedisplaying a plurality of content received from a user in a first regiondisplay mode;

FIG. 5 b is a front view illustrating an embodiment of the user deviceof FIG. 5 a moved to a different orientation and, in response,displaying the plurality of content in a second region display mode;

FIG. 6 a is a front view illustrating an embodiment of a user devicedisplaying a plurality of content in a first region display mode;

FIG. 6 b is a front view illustrating an embodiment of the user deviceof FIG. 6 a moved to a different orientation and, in response,displaying the plurality of content in a second region display mode;

FIG. 7 is a schematic view illustrating an embodiment of a networkedsystem;

FIG. 8 is a perspective view illustrating an embodiment of a userdevice;

FIG. 9 is a schematic view illustrating an embodiment of a computersystem; and

FIG. 10 is a schematic view illustrating an embodiment of a user deviceor translation device.

Embodiments of the present disclosure and their advantages are bestunderstood by referring to the detailed description that follows. Itshould be appreciated that like reference numerals are used to identifylike elements illustrated in one or more of the figures, whereinshowings therein are for purposes of illustrating embodiments of thepresent disclosure and not for purposes of limiting the same.

DETAILED DESCRIPTION

The present disclosure provides a system and method for translatingcontent on a user device. A plurality of content that is associated witha first region display mode is provided on a user device. The userdevice displays the plurality of content according to the first regiondisplay mode, which may include displaying the plurality of content in afirst language. The user of the user device may then reorient the userdevice to a predefined orientation in order to have the user devicedisplay translated content that is produced by translating the pluralityof content according to a second region display mode, which may includetranslating the plurality of content from the first language to a secondlanguage. The system and method allow a user to quickly and easilytranslate content displayed on, and in some embodiments, provided to theuser device.

Referring now to FIGS. 1 and 2 a, an embodiment of a method 100 fortranslating content is illustrated. While several embodiments of themethod 100 are illustrated and described below, those embodiments arenot meant to be limiting and one of skill in the art will recognize thata variety of modification to the illustrated embodiments will fallwithin the scope of the present disclosure. Furthermore, particularaspects of each embodiment may be combined with other embodiments whileremaining within the scope of the present disclosure. The method 100 isdescribed with reference to a user device 200 that includes a processingsystem for processing information, discussed in further detail below.The user device 200 includes a device chassis 202 that houses processingcomponents (not illustrated) that are coupled to a display 204 and aninput button 206. The display 204 and input button 206 are accessible ona surface of the device chassis 202. In an embodiment, the display 204may provide an input device such as, for example, a touch-input displaydevice known in the art. In some embodiments discussed below, the userdevice is illustrated and described as a mobile user device such as aphone. However, the present disclosure is not so limited, and the userdevice may include other mobile computing devices such as tabletcomputers and laptop computers, and/or a variety of other computingdevices known in the art.

The method 100 begins at block 102 where content that is associated witha first region display mode is provided on a user device. The contentmay be provided on the user device 200 using a number of methods knownin the art. In an embodiment, prior to the execution of the method 100,the content may have been stored on the user device 200 in a storagedevice or memory that is housed in the user device 200. For example, thecontent may be included in an application that was previously copiedonto the user device 200. In another embodiment, the content may beretrieved over a network by the user device 200. For example, thecontent may be a webpage on a website that is accessed using the userdevice 200 during block 102 of the method 100. In another embodiment,the content may be provided through a user interface on the user device200. For example, the content may be included in an image captured usinga camera on the user device 200, through the display 202 (e.g., when thedisplay is a touch input display device), through a microphone on theuser device 200, and/or using a variety of other user interfaces knownin the art. While a variety of embodiments of the provision of contenton the user device 200 along with examples of those embodiments areprovided herein, one of skill in the art will recognize that content maybe provided on the user device 202 in a variety of other manners withoutdeparting from the scope of the present disclosure.

As described in further detail below, content may be associated withregion display modes. In an embodiment, a region display mode may beassociated with a geographical region, a plurality of geographicalregions, a language, a currency, and/or a variety of other translatablecontent parameters known in the art. For example, a region display modemay be associated with a region that includes a particular country thatspeaks a particular language and/or uses a particular currency. Inanother example, a region display mode may be associated with regionsthat includes a plurality of countries that share a language (e.g., theUnited States and England) and/or a currency (e.g., the European Union.)In another example, a region display mode may be associated with alanguage region or regions where a particular language is spoken. Inanother example, a region display mode may be associated with a currencyregion or regions where a particular currency is used. While a pluralityof examples of region display modes and display mode parameters havebeen described, one of skill in the art will recognize that a variety ofother region display mode parameters will fall within the scope of thepresent disclosure.

Referring now to FIGS. 1 and 2 a, the method 100 then proceeds to block104 where the content is displayed on the user device. In the embodimentillustrated in FIG. 2 a, the content is displayed on a content screen208 that includes different portions of the content including a title208 a, an illustration 208 b, and an article 208 c. In an embodiment,the content displayed on the content screen 208 may have been providedon the user device 200 prior to the method 100 (e.g., it may be part ofa news application that was previously downloaded to the user device200) or may be currently being retrieved over a network by the userdevice 200 during the method 100 (e.g., it may be a webpage on a websitethat is currently being accessed by the user device 200.)

The content provided on the user device 200 and displayed on the contentscreen 208 is associated with a first region display mode. In anembodiment, the association of the first region display mode and thecontent may be a database association between the content and a set ofinstructions for displaying the content. For example, the contentdisplayed on the content screen 208 in FIG. 2 a includes the title 208 aand the article 208 c displayed in the English language. The user device200 may include settings that allow a user to set a first region displaymode on the user device 200 to an English language region display modethat results in content provided to the user device 200 being displayedin the English language. In one example, the content provided on theuser device 200 in block 102 of the method 100 may be provided in aplurality of different languages and, at block 104, the user device 200may determine that an English language region display mode has beenenabled and, in response, provide the title 208 a and the article 208 cin the English language. In another example, the content being displayedon the content screen 208 in FIG. 2 a may have originally been providedor received only in a language or languages other than the Englishlanguage, and the user device 200 may determine that the Englishlanguage region display mode has been enabled and, in response,translate the content to provide the title 208 a and the article 208 cin the English language. The details involved in the translation ofcontent are described in further detail below with reference to block110 of the method 100.

However, in other embodiments, the association of the first regiondisplay mode and the content may not include any database associations,and instead may refer to the language in which the content was received.For example, the content may have been received as displayed on thecontent screen 208 in FIG. 2 a (including the title 208 a and thearticle 208 c displayed in the English language), and the associationbetween the content and a first region display mode may simply refer tofact that the content is available for display on the user device 200 inthe English language (i.e., an English language region display mode.)Thus, the user device 200 may receive, or have been previously providedwith, content that is provided in the English language, and that contentis considered to be associated with an English language region displaymode. As such, displaying the content according to the first regiondisplay mode at block 104 of the method 100 may simply involve the userdevice 200 displaying content in response to receiving it or having beenprovided it (e.g., if the content screen 208 is a webpage that isprovided by a website in the English language to all devices that accessthat website, the user device 200 may display that content screen 208 asprovided using conventional methods known in the art in order to displaythe content according to the first region display mode.)

Referring now to FIGS. 1, 2 a, and 2 b, the method 100 then proceeds toblock 106, where a predefined orientation of the user device 200 isdetected. In an embodiment, the user device 200 may be provided with apredefined orientation that may be detected by an orientation detectiondevice (e.g., a gyroscope) in the user device 200. Furthermore, thepredefined orientation may be set by the user of the user device 200.The user device 200 is illustrated in FIG. 2 a in an orientation A. Inan embodiment, at block 106 of the method 100, the user may rotate theuser device 200 in a direction B to change the orientation of the userdevice 200 from the orientation A to an orientation C, illustrated inFIG. 2 b. In an embodiment, the orientation C may be the predefinedorientation, and the orientation detection device may detect that theuser device 200 is in the orientation C. In another embodiment, thepredefined orientation may include a predefined orientation change, andthe orientation detection device may detect the rotation, or change inorientation, of the user device 200 from the orientation A to theorientation C as the predefined orientation. While rotation of the userdevice 200 about approximately 180 degrees is described in the presentdisclosure as the predefined orientation due to that orientation changehaving desirable characteristics such as providing the display 202 withthe same aspect ration in both the beginning and ending orientation, thepresent disclosure is not so limited, and a variety of differentorientations and/or orientation changes are envisioned as falling withinthe scope of the present disclosure. Furthermore, the predefinedorientation may include an orientation range such as, for example,between 175 and 185 degrees from the orientation illustrated in FIG. 2a.

The method 100 then proceeds to block 108 where a second region displaymode is determined to be associated with the predefined orientation. Inan embodiment, in response to detecting the predefined orientation, theuser device 200 determines that a second region display mode isassociated with the predefined orientation or orientation changeprovided by the user at block 106. In an embodiment, the user device 200may include settings that allow the user to set a second region displaymode that is associated with the predefined orientation. For example,the user may set the user device 200 to a Spanish language regiondisplay mode for use by the user device 200 in response to the detectionof the predefined orientation. In another embodiment, the user device200 may include a location determination device (e.g., a GlobalPositioning System (GPS)) that the user instructs the user device 200 touse to determine the second region display mode that will be associatedwith the predefined orientation. For example, the user may set the userdevice 200 to determine a current location of the user/user device 200in response to the detection of the predefined orientation, and thatcurrent location may be used to determine the second region display mode(e.g., in the illustrated embodiment, a current location may be MexicoCity, Mexico, resulting in the second region display mode being aSpanish language region display mode.) In other embodiments, block 108of the method 100 may be skipped.

The method 100 then proceeds to block 110 where the content istranslated according to the second region display mode to producetranslated content. In some embodiments, the actual “translation” of thecontent according to the second region display mode at block 110 (e.g.,from a first language to a second language) may have been conductedprior to the method 100. For example, as discussed above, the contentmay have been previously provided on the user device 100 prior to themethod 100 in a variety of different languages, and thus the translationof the content according to the second region display mode may includethe user device 200 retrieving the translated content in the languagethat is associated with second region display mode. In another example,the content may be available in different languages on a device databasethat is coupled to the user device 200 through a network, and thus thetranslation of the content according to the second region display modemay include the user device 200 retrieving the translated content overthe network from the device database in the language that is associatedwith second region display mode.

In other embodiments, the user device 200 may include a translationengine that is operable to receive the content in a first language andtranslate that content to a second language. For example, upon being setto a particular second region display mode, the user device 200 mayretrieve and store a second region translation database that allows theuser device 200 to produce translated content in a language that isassociated with the second region display mode from content that wasprovided in one or more different languages. In other embodiments, theuser device 200 may be coupled over a network to the translation enginethat is operable to receive the content in a first language andtranslate that content to a second language. For example, upon detectingthe predefined orientation, the user device 200 may send the contentover a network to a device that includes the translation engine fortranslation, and receive the translated content back.

The method 100 then proceeds to block 112 where the translated contentis displayed. FIG. 2 b illustrates a translated content screen 210 thatinclude a title 210 a and article 210 c that have been translated fromthe English language title 208 a and article 208 c of the content screen208 in FIG. 2 a to a Spanish language. In an embodiment, the structureof the content screen 208 is maintained in the content screen 210, withthe size and positioning of the title 208 a, illustration 208 b, andarticle 208 c on the content screen 208 the same relative to the sizeand positioning of the title 210 a, illustration 210 b, and article 210c on the content screen 210. Thus, as can been seen in FIGS. 2 a and 2b, the method 100 allows a user viewing the content screen 208 in theEnglish language on the user device 200 to quickly and easily have thatcontent screen 208 translated to the Spanish language to display thetranslated content screen 210 by reorienting the user device 200. Oneapplication of this illustrated embodiment includes learningapplications on the user device 200 that provide words, phrases, andother content on the user device 200 in a number of different languages,and then allow the user to learn a language by viewing the content intheir native language following by reorienting the user device 200 toview the content in the language they wish to learn. Another applicationof this illustrated embodiment includes web browsing on the user device200 that allows the user to quickly view a webpage in their nativelanguage by reorienting the user device 200 such that the webpage istranslated from a foreign language in which it was originally provided.

Referring now to FIGS. 1, 3 a, and 3 b, another embodiment of the method100 is illustrated that is substantially similar to the method 100described above with reference to FIGS. 2 a and 2 b, but with somedifferences detailed below. At blocks 102 and 104 of the method 100, thecontent that is associated with the first region display mode has beenprovided on the user device 200 over a network and displayed on the userdevice 200 as a mobile payment content screen 300 that includes a title300 a, an image 300 b, and payment details 300 c. For example, the userof the user device 200 may be shopping in a store and have the abilityto purchase goods from a store merchant using their user device 200, andthe mobile payment content screen 300 may be provided for them to do so.In another example, the user of the user device 200 may be shoppingonline and may be provided the mobile payment content screen 300 to makea purchase.

The method 100 then proceeds to block 106 as discussed above, where theuser reorients the user device 200 from an orientation D, illustrated inFIG. 3 a, by rotating the user device 200 in a direction E until theuser device 200 is in an orientation F, illustrated in FIG. 3 b. Asdiscussed above, the orientation F may be a predefined orientation thatis detected by an orientation detection device in the user device 200 atblock 106 of the method 100.

At block 108 of the method 100, in response to detecting the predefinedorientation, the user device 200 determines that a second region displaymode is associated with the predefined orientation or orientation changeprovided by the user at block 106. As discussed above, the user device200 may include settings that allow the user to set a second regiondisplay mode that is associated with the predefined orientation. Forexample, the user may set the user device 200 to a Japanese languageregion display mode and a Japanese currency region display mode for usein response to the detection of the predefined orientation. As alsodiscussed above, the user device 200 may include a locationdetermination device (e.g., a Global Positioning System (GPS)) that theuser instructs the user device 200 to use to determine the second regiondisplay mode that will be associated with the predefined orientation.For example, the user may set the user device 200 to determine a currentlocation of the user/user device 200 in response to the detection of thepredefined orientation, and that current location may be used todetermine the second region display mode (e.g., in the illustratedembodiment, a current location may be Tokyo, Japan, resulting in thesecond region display mode being a Japanese language region display modeand a Japanese currency region display mode.)

At block 110 of the method 100, the content is translated according tothe second region display mode to produce translated content. Asdiscussed above, the actual “translation” of the content according tothe second region display mode at block 110 may have been conductedprior to the method 100. For example, the content may have beenpreviously provided on the user device 100 in a variety of differentlanguages and currencies, and thus the translation of the contentaccording to the second region display mode may include the user device200 retrieving the translated content in the language an currency thatis associated with second region display mode. In another example, thecontent may be available in different languages and currencies on adevice database that is coupled to the user device 200 through anetwork, and thus the translation of the content according to the secondregion display mode may include the user device 200 retrieving thetranslated content over the network from the device database in thelanguage and currency that is associated with second region displaymode.

As also discussed above, the user device 200 may include a translationengine that is operable to receive the content in a first language andfirst currency and translate that content to a second language andsecond currency. For example, upon being set to a particular secondregion display mode, the user device 200 may retrieve and store a secondregion translation database that allows the user device 200 to producetranslated content in a language and currency that is associated withthe second region display mode from content that was provided in one ormore different languages and/or currencies. In other embodiments, theuser device 200 may be coupled over a network to the translation enginethat is operable to receive the content in a first language and firstcurrency and translate that content to a second language and secondcurrency. For example, upon detecting the predefined orientation, theuser device 200 may send the content over a network to a device thatincludes the translation engine for translation, and receive thetranslated content back.

At block 112 of the method 100, the translated content is displayed.FIG. 3 b illustrates a translated content screen 302 that include atitle 302 a and payment details 302 c that have been translated from theEnglish language title 300 a and the English language and United Statesdollar currency payment details 300 c of the content screen 300 in FIG.3 a to a Japanese language and Japanese Yen currency. In an embodiment,the structure of the content screen 300 is maintained in the contentscreen 302, with the size and positioning of the title 300 a,illustration 300 b, and article 300 c on the content screen 300 the samerelative to the size and positioning of the title 302 a, illustration302 b, and payment details 302 c on the content screen 302. Thus, as canbeen seen in FIGS. 3 a and 3 b, the method 100 allows a user viewing thecontent screen 300 in the English language and United States dollarcurrency on the user device 200 to quickly and easily have that contentscreen 300 translated to the Japanese language and Japanese Yen currencyto display the translated content screen 302 by reorienting the userdevice 200. One application of this illustrated embodiment includesmobile payment or online shopping applications on the user device 200that provide purchase details associated with a purchase in a foreignlanguage and currency, and then allow the user to view those purchasedetails in their native language and currency by reorienting the userdevice 200.

Referring now to FIGS. 1, 4 a, 4 b, and 4 c, another embodiment of themethod 100 is illustrated that is substantially similar to the method100 described above with reference to FIGS. 2 a and 2 b but with somedifferences detailed below. At block 102 of the method 100, the contentis provided on the user device 200 via a user interface that, in theillustrated embodiment, includes a camera on the user device 200. FIG. 4a illustrates a user 400 holding the user device 200 to capture an imageof an advertisement 402 that includes content 404. For example, the userof the user device 200 may be traveling in a region in which the user isunfamiliar with the language, and that user may see an advertisement orother information and capture an image of it.

At block 104 of the method 100, the image including the content 404,which is associated with a first region display mode as discussed above,is provided on the user device 200 as an image content screen 406 thatincludes an graphic 406 a and text details 406 b. In an embodiment, theuser device 200 may user techniques known in the art such as, forexample, character recognition techniques, in order to determine thatthe image includes the graphic 406 a and the text details 406 b and todisplay those portions of the content screen 406. In another embodiment,the determination that the image includes at least the text details 406b may occur later in the method 100 (e.g., during the translation atblock 110), and the display of the content screen 406 may only includedisplaying the image as captured by the user in block 102.

The method 100 then proceeds to block 106 as discussed above, where theuser reorients the user device 200 from an orientation G, illustrated inFIG. 4 b, by rotating the user device 200 in a direction H until theuser device 200 is in an orientation I, illustrated in FIG. 3 b. Asdiscussed above, the orientation I may be a predefined orientation thatis detected by an orientation detection device in the user device 200 atblock 106 of the method 100.

At block 108 of the method 100, in response to detecting the predefinedorientation, the user device 200 determines that a second region displaymode is associated with the predefined orientation or orientation changeprovided by the user at block 106. As discussed above, the user device200 may include settings that allow the user to set a second regiondisplay mode that is associated with the predefined orientation. Forexample, the user may set the user device 200 to a German languageregion display mode and a German currency region display mode for use inresponse to the detection of the predefined orientation. As alsodiscussed above, the user device 200 may include a locationdetermination device (e.g., a Global Positioning System (GPS)) that theuser instructs the user device 200 to use to determine the second regiondisplay mode that will be associated with the predefined orientation.For example, the user may set the user device 200 to determine a currentlocation of the user/user device 200 in response to the detection of thepredefined orientation, and that current location may be used todetermine the second region display mode (e.g., in the illustratedembodiment, a current location may be Munich, Germany, resulting in thesecond region display mode being a German language region display modeand German currency region display mode.)

At block 110 of the method 100, the content is translated according tothe second region display mode to produce translated content. Asdiscussed above, the user device 200 may use techniques known in the artsuch as, for example, character recognition techniques, to determinethat the image captured by the user in block 102 includes the textdetails 406 b in the content screen 406. By recognizing the charactersin the text details 406 a of the content screen 406, the user device maythen perform a translation operation on the text details according tothe second region display mode.

As discussed above, the user device 200 may include a translation enginethat is operable to receive the content in a first language and firstcurrency and translate that content to a second language and secondcurrency. For example, upon being set to a particular second regiondisplay mode, the user device 200 may retrieve and store a second regiontranslation database that allows the user device 200 to producetranslated content in a language that is associated with the secondregion display mode from content that was provided in one or moredifferent languages and one or more different currencies. In otherembodiments, the user device 200 may be coupled over a network to thetranslation engine that is operable to receive the content in a firstlanguage and first currency and translate that content to a secondlanguage and second currency. For example, upon detecting the predefinedorientation, the user device 200 may send the content over a network toa device that includes the translation engine for translation, andreceive the translated content back.

At block 112 of the method 100, the translated content is displayed.FIG. 4 c illustrates a translated content screen 408 that include textdetails 408 b that have been translated from the English language andUnited States Dollar currency text details 406 b of the content screen406 in FIG. 4 b to a German language and German Euro currency. In anembodiment, the structure of the content screen 406 is maintained in thecontent screen 408, with the size and positioning of the graphic 406 aand text details 406 b on the content screen 406 the same relative tothe size and positioning of the graphic 408 a and text details 408 b onthe content screen 408. Thus, as can been seen in FIGS. 4 a, 4 b, and 4c, the method 100 allows a user presented with a physical advertisementin the English language and United States dollar currency to capture animage of that physical advertisement on the user device 200, and thenquickly and easily have the details of that physical advertisementtranslated to the German language and German Euro currency to displaythe translated content screen 408 by reorienting the user device 200.One application of this illustrated embodiment includes a mobileapplication on the user device 200 for a user that is traveling in aforeign country and that allows the user to capture images ofadvertisements or other information that include text in a foreignlanguage in order to quickly and easily translate that text to the usernative language so that the user may understand that advertisement orother information.

Referring now to FIGS. 1, 5 a, and 5 b, another embodiment of the method100 is illustrated that is substantially similar to the method 100described above with reference to FIGS. 2 a and 2 b but with somedifferences detailed below. At block 102 of the method 100, the contentis provided on the user device 200 via a user interface that, in theillustrated embodiment, includes a keyboard or a microphone on the userdevice 200. FIG. 5 a illustrates the user device 200 subsequent to auser have either typed or spoken the phrase “Hello, my name is Miguel.Can you please tell me how to get to the Museum of Art” using a keyboard(e.g., a virtual keyboard on the display 204) or microphone on the userdevice 200. In an embodiment, the user device 200 is operable to usetechniques known in the art such as, for example, voice recognitiontechniques, to receive a spoken phrase from the microphone on the userdevice 200 and determine a text string corresponding to that spokenphrase. One example of the embodiment illustrated in FIGS. 5 a and 5 bmay include a user of the user device 200 traveling in a region in whichthe user is unfamiliar with the language, and that user may need tocommunicate with a person who does not speak their native language.

At block 104 of the method 100, the text string corresponding to thetyped or spoken phrase provided in block 102, which is associated with afirst region display mode as discussed above, may be provided on theuser device 200 as a content screen 500 that includes the text string500 a. The method 100 then proceeds to block 106 as discussed above,where the user reorients the user device 200 from an orientation J,illustrated in FIG. 5 a, by rotating the user device 200 in a directionK until the user device 200 is in an orientation L, illustrated in FIG.5 b. As discussed above, the orientation L may be a predefinedorientation that is detected by an orientation detection device in theuser device 200 at block 106 of the method 100.

At block 108 of the method 100, in response to detecting the predefinedorientation, the user device 200 determines that a second region displaymode is associated with the predefined orientation or orientation changeprovided by the user at block 106. As discussed above, the user device200 may include settings that allow the user to set a second regiondisplay mode that is associated with the predefined orientation. Forexample, the user may set the user device 200 to a French languageregion display mode for use in response to the detection of thepredefined orientation. As also discussed above, the user device 200 mayinclude a location determination device (e.g., a Global PositioningSystem (GPS)) that the user instructs the user device 200 to use todetermine the second region display mode that will be associated withthe predefined orientation. For example, the user may set the userdevice 200 to determine a current location of the user/user device 200in response to the detection of the predefined orientation, and thatcurrent location may be used to determine the second region display mode(e.g., in the illustrated embodiment, a current location may be Paris,France, resulting in the second region display mode being a Frenchlanguage region display mode.)

At block 110 of the method 100, the content is translated according tothe second region display mode to produce translated content. Asdiscussed above, the user device 200 may use techniques known in the artsuch as, for example, voice recognition techniques, to determine thatthe spoken phrase provided by the user in block 102 includes the textstring 500 a in the content screen 500. The user device may then performa translation operation on the text string 500 a (either as provided bythe user through a keyboard or determined by the user device using voicerecognition techniques) according to the second region display mode.

As discussed above, the user device 200 may include a translation enginethat is operable to receive the content in a first language andtranslate that content to a second language. For example, upon being setto a particular second region display mode, the user device 200 mayretrieve and store a second region translation database that allows theuser device 200 to produce translated content in a language that isassociated with the second region display mode from content that wasprovided in one or more different languages. In other embodiments, theuser device 200 may be coupled over a network to the translation enginethat is operable to receive the content in a first language andtranslate that content to a second language. For example, upon detectingthe predefined orientation, the user device 200 may send the contentover a network to a device that includes the translation engine fortranslation, and receive the translated content back.

At block 112 of the method 100, the translated content is displayed.FIG. 5 b illustrates a translated content screen 502 that include a textstring 502 a that has been translated from the English language textstring 500 a of the content screen 500 in FIG. 5 a to a French language.In an embodiment, the structure of the content screen 500 is maintainedin the content screen 502, with the size and positioning of the contentscreen 500 and text string 500 a the same relative to the size andpositioning of the content screen 502 and text string 502 a. In anembodiment, the user device 200 may provide an audible version of thetranslated text string 502 a (e.g., the user may speak an English phasethat is used to provide the text string 500 a, and the user device 200may translate that text string 500 a to a text string 502 a that is in aFrench language while also producing an audible reading of the textstring 502 a from a speaker on the user device 200.) Thus, as can beenseen in FIGS. 5 a and 5 b, the method 100 allows a user to quickly typeor speak a phrase in their native language into the user device 200 andhave that phrase translated to a foreign language and, in someembodiments, audibly provided through a speaker in a foreign language byreorienting the user device 200. One application of this illustratedembodiment includes a mobile application on the user device 200 for auser that is traveling in a foreign country and that allows the user tocommunicate with foreign speaking people in the foreign country byeither typing or speaking phrases in their native language into the userdevice 200 and then reorienting the user device 200 to show thetranslated content (or have the translated content produced in anaudible form) to the foreign speaking person.

Referring now to FIGS. 1, 6 a, and 6 b, another embodiment of the method100 is illustrated that is substantially similar to the method 100described above with reference to FIGS. 2 a and 2 b but with somedifferences detailed below. At block 102 of the method 100, the contentis provided on the user device 200 via a user interface that, in theillustrated embodiment, includes a virtual keyboard on the user device200. FIG. 5 a illustrates the user device 200 including an EnglishLanguage virtual keyboard 600 that a user has used to type the textstring “Hello. Can you tell me how to get to the airport?” One exampleof the embodiment illustrated in FIGS. 6 a and 6 b may include a user ofthe user device 200 traveling in a region in which the user isunfamiliar with the language, and that user may need to communicate witha person who does not speak their native language.

At block 104 of the method 100, the text string corresponding to thetyped or spoken phrase provided in block 102, which is associated with afirst region display mode as discussed above, is provided on the userdevice 200 as a content screen 602 that includes the text string 602 a.The method 100 then proceeds to block 106 as discussed above, where theuser reorients the user device 200 from an orientation M, illustrated inFIG. 6 a, by rotating the user device 200 in a direction N until theuser device 200 is in an orientation O, illustrated in FIG. 6 b. Asdiscussed above, the orientation O may be a predefined orientation thatis detected by an orientation detection device in the user device 200 atblock 106 of the method 100.

At block 108 of the method 100, in response to detecting the predefinedorientation, the user device 200 determines that a second region displaymode is associated with the predefined orientation or orientation changeprovided by the user at block 106. As discussed above, the user device200 may include settings that allow the user to set a second regiondisplay mode that is associated with the predefined orientation. Forexample, the user may set the user device 200 to a Hindi language regiondisplay mode for use in response to the detection of the predefinedorientation. As also discussed above, the user device 200 may include alocation determination device (e.g., a Global Positioning System (GPS))that the user instructs the user device 200 to use to determine thesecond region display mode that will be associated with the predefinedorientation. For example, the user may set the user device 200 todetermine a current location of the user/user device 200 in response tothe detection of the predefined orientation, and that current locationmay be used to determine the second region display mode (e.g., in theillustrated embodiment, a current location may be Hyderabad, India,resulting in the second region display mode being a Hindi languageregion display mode.)

At block 110 of the method 100, the content is translated according tothe second region display mode to produce translated content. The userdevice 200 may include a plurality of virtual keyboards associated withdifferent languages and/or may retrieve virtual keyboards associatedwith particular region display modes in response to the user device 200being set to that region display mode. At block 110, the user device 200may retrieve a Hindi language keyboard 604. The user device 200 may thenperform a translation operation on the text string 602 a according tothe second region display mode.

As discussed above, the user device 200 may include a translation enginethat is operable to receive the content in a first language andtranslate that content to a second language. For example, upon being setto a particular second region display mode, the user device 200 mayretrieve and store a second region translation database that allows theuser device 200 to produce translated content in a language that isassociated with the second region display mode from content that wasprovided in one or more different languages. In other embodiments, theuser device 200 may be coupled over a network to the translation enginethat is operable to receive the content in a first language andtranslate that content to a second language. For example, upon detectingthe predefined orientation, the user device 200 may send the contentover a network to a device that includes the translation engine fortranslation, and receive the translated content back.

At block 112 of the method 100, the translated content is displayed.FIG. 6 b illustrates a translated content screen 606 that include a textstring 606 a that has been translated from the English language textstring 602 a of the content screen 602 in FIG. 6 a to a Hindi language,along with the Hindi language keyboard 604. In an embodiment, thestructure of the content screen 602 and the English language keyboard600 is maintained in the content screen 606, with the size andpositioning of the English language keyboard 600 and content screen 602the same relative to the size and positioning of the Hindi languagekeyboard 604 and content screen 606. FIG. 6 b illustrates the contentscreen 606 with a second text string 606 b that has been added to thecontent screen 606 by a second user using the Hindi language keyboard604. Thus, as can been seen in FIGS. 6 a and 6 b, the method 100 allowsa user to quickly type a phrase in their native language into the userdevice 200 and have that phrase translated to a foreign language uponthe reorientation of the user device 200. The user may then hand theuser device 200 to a second user, who is presented with the translatedphrase and a keyboard that is set to their native language so that theycan reply (e.g., as illustrated with the second text string 606 b.) Oneof skill in the art will recognize tat this embodiment allows aconversation to be conducted between two users who speak differentlanguages by simply reorienting the user device appropriately such thatthat conversation and keyboard are provided in the native language ofthe user currently communicating. One application of this illustratedembodiment includes a mobile application on the user device 200 for afirst user that is traveling in a foreign country and that allows thefirst user to communicate with a foreign speaking user in the foreigncountry by passing the user device back and forth with the foreignspeaking user.

Thus, a system and method for translating content is provided thatallows a user to quickly and easily translate content provided to a userdevice by reorienting the user device to a predefined orientation.Translating content from a first region display mode to a second regiondisplay mode in response to reorientation of the user device provides aneasy and intuitive method for using the user device to allow a user tounderstand content that is provided to them in a foreign language and/orto communicate with others in a foreign country.

As discussed above, while the examples provided have been directed tothe translation of languages and currency, the device orientation basedtranslation system is not limited to only these embodiments. One ofskill in the art will recognize that a variety of orientation basedchanges will fall within the scope of the present disclosure. In anembodiment, a content screen may be modified upon reorientation of auser device to include color schemes, images, a reading direction, etc.that may be based on the detected location of the user device. Forexample, detection of a user device in a particular location associatedwith a college may cause the content screen to be modified with theschool colors for that college. In another example, detection of a userdevice in a particular location associated with a relativelyconservative population may cause the content screen to replace imagesof people in bathing suits with images of people that full clothed. Inanother example, text in a left-to-right reading format on a contentscreen may be reoriented to be read from right-to-left, or fromtop-to-bottom, when the user device is detected in a location where thatis the norm.

Furthermore, the region display modes may be associated with gamingapplications and may utilize the orientation of the user device todisplay different content screens. For example, a first region displaymode may be associated with a beginning level difficulty of a gamingapplication, while a second region display mode may be associated withan expert level difficultly of the gaming application, and the user mayreorient the user device to switch between those two difficulty levelsquickly and easily. In another example, a second region display mode ina gaming application may provide hidden content in the gamingapplication such that a user may be playing the game as normal in thefirst region display mode and reorient the user device to switch to thesecond region display mode to reveal hidden content that was not visiblein the normal/first region display mode (i.e., the game may operatenormally in both the first and second region display mode, but with thehidden content only reveals upon reorientation of the user device.) Inanother example or combined with one of the examples above, a user maybe required to reorient the user device to switch to the second regiondisplay mode in order to complete a level in the gaming application.

Referring now to FIG. 7, an embodiment of a networked system 700 thatmay be used in the content translation system described above isillustrated. The networked system 700 may include includes a pluralityof user devices 702, a language translation device 704, and a currencyconversion device 706 in communication over a network 708. Any of theuser devices 702 may be the user device 200, discussed above. Thelanguage translation device 704 may be the language translation devicesdiscussed in the some of the embodiments detailed above in which thetranslations of content are performed external to the user device 200.The currency conversion device 706 may be the currency conversion devicediscussed in some of the embodiments detailed above in which currenciesare translated/converted external to the user device 200.

The user device 702, language translation device 704, and/or currencyconversion device 706 may each include one or more processors, memories,and other appropriate components for executing instructions such asprogram code and/or data stored on one or more computer readable mediumsto implement the various applications, data, and steps described herein.For example, such instructions may be stored in one or more computerreadable mediums such as memories or data storage devices internaland/or external to various components of the system 700, and/oraccessible over the network 708.

The network 708 may be implemented as a single network or a combinationof multiple networks. For example, in various embodiments, the network708 may include the Internet and/or one or more intranets, landlinenetworks, wireless networks, and/or other appropriate types of networks.

The user devices 702 may be implemented using any appropriatecombination of hardware and/or software configured for wired and/orwireless communication over network 708. For example, in one embodiment,the user devices 702 may be implemented as a personal computer of a userin communication with the Internet. In other embodiments, the userdevices 702 may be a smart phone, personal digital assistant (PDA),laptop computer, and/or other types of computing devices.

The user devices 702 may include one or more browser applications whichmay be used, for example, to provide a convenient interface to permitthe user to browse information available over the network 708. Forexample, in one embodiment, the browser application may be implementedas a web browser configured to view information available over theInternet.

The user devices 702 may also include one or more toolbar applicationswhich may be used, for example, to provide user-side processing forperforming desired tasks in response to operations selected by the user.In one embodiment, the toolbar application may display a user interfacein connection with the browser application.

The user devices 702 may further include other applications as may bedesired in particular embodiments to provide desired features to theuser devices 702. In particular, the other applications may include apayment application for payments assisted by a payment service provider.The other applications may also include security applications forimplementing user-side security features, programmatic user applicationsfor interfacing with appropriate application programming interfaces(APIs) over the network 708, or other types of applications. Emailand/or text applications may also be included, which allow the user tosend and receive emails and/or text messages through the network 708.The user devices 702 include one or more user and/or device identifierswhich may be implemented, for example, as operating system registryentries, cookies associated with the browser application, identifiersassociated with hardware of the user devices 702, or other appropriateidentifiers, such as a phone number. In one embodiment, the useridentifier may be used by a payment service provider device to associatethe user with a particular account as further described herein.

The language translation device 704 and/or the currency conversiondevice 706 may be maintained, for example, by an application developer.In this regard, language translation device 704 and/or the currencyconversion device 706 may include databases for translating between aplurality of languages and or converting between a plurality ofcurrencies.

Referring now to FIG. 8, an embodiment of a user device 800 isillustrated. The user device 800 may be the user devices 200 and/or 702.The user device 800 includes a chassis 802 having a display 804 and aninput device including the display 804 and a plurality of input buttons806. One of skill in the art will recognize that the user device 800 isa portable or mobile phone including a touch screen input device and aplurality of input buttons that allow the functionality discussed abovewith reference to the method 100. However, a variety of otherportable/mobile payer devices and/or desktop payer devices may be usedin the method 100 without departing from the scope of the presentdisclosure.

Referring now to FIG. 9, an embodiment of a computer system 900 suitablefor implementing, for example, the user device 200, the user device 702,the user device 800, the language translation device 704, and/or thecurrency conversion device 706, is illustrated. It should be appreciatedthat other devices utilized by users, language translation providers,and currency conversion providers in the translation system discussedabove may be implemented as the computer system 900 in a manner asfollows.

In accordance with various embodiments of the present disclosure,computer system 900, such as a computer and/or a network server,includes a bus 902 or other communication mechanism for communicatinginformation, which interconnects subsystems and components, such as aprocessing component 904 (e.g., processor, micro-controller, digitalsignal processor (DSP), etc.), a system memory component 906 (e.g.,RAM), a static storage component 908 (e.g., ROM), a disk drive component910 (e.g., magnetic or optical), a network interface component 912(e.g., modem or Ethernet card), a display component 914 (e.g., CRT orLCD), an input component 918 (e.g., keyboard, keypad, or virtualkeyboard), a cursor control component 920 (e.g., mouse, pointer, ortrackball), a camera 921, a location determination component 922 (e.g.,a Global Positioning System (GPS) device as illustrated, a cell towertriangulation device, and/or a variety of other location determinationdevices known in the art), and/or an orientation determination component923 (e.g., a gyroscope) In one implementation, the disk drive component910 may comprise a database having one or more disk drive components.

In accordance with embodiments of the present disclosure, the computersystem 900 performs specific operations by the processor 904 executingone or more sequences of instructions contained in the memory component906, such as described herein with respect to the user device 200, 702,and 800, the language translation device 704, and/or the currencyconversion device 706. Such instructions may be read into the systemmemory component 906 from another computer readable medium, such as thestatic storage component 908 or the disk drive component 910. In otherembodiments, hard-wired circuitry may be used in place of or incombination with software instructions to implement the presentdisclosure.

Logic may be encoded in a computer readable medium, which may refer toany medium that participates in providing instructions to the processor904 for execution. Such a medium may take many forms, including but notlimited to, non-volatile media, volatile media, and transmission media.In one embodiment, the computer readable medium is non-transitory. Invarious implementations, non-volatile media includes optical or magneticdisks, such as the disk drive component 910, volatile media includesdynamic memory, such as the system memory component 906, andtransmission media includes coaxial cables, copper wire, and fiberoptics, including wires that comprise the bus 902. In one example,transmission media may take the form of acoustic or light waves, such asthose generated during radio wave and infrared data communications.

Some common forms of computer readable media includes, for example,floppy disk, flexible disk, hard disk, magnetic tape, any other magneticmedium, CD-ROM, any other optical medium, punch cards, paper tape, anyother physical medium with patterns of holes, RAM, PROM, EPROM,FLASH-EPROM, any other memory chip or cartridge, carrier wave, or anyother medium from which a computer is adapted to read. In oneembodiment, the computer readable media is non-transitory.

In various embodiments of the present disclosure, execution ofinstruction sequences to practice the present disclosure may beperformed by the computer system 900. In various other embodiments ofthe present disclosure, a plurality of the computer systems 900 coupledby a communication link 924 to the network 708 (e.g., such as a LAN,WLAN, PTSN, and/or various other wired or wireless networks, includingtelecommunications, mobile, and cellular phone networks) may performinstruction sequences to practice the present disclosure in coordinationwith one another.

The computer system 900 may transmit and receive messages, data,information and instructions, including one or more programs (i.e.,application code) through the communication link 924 and the networkinterface component 912. The network interface component 912 may includean antenna, either separate or integrated, to enable transmission andreception via the communication link 924. Received program code may beexecuted by processor 904 as received and/or stored in disk drivecomponent 910 or some other non-volatile storage component forexecution.

Referring now to FIG. 10, an embodiment of a user device/translationdevice 1000 is illustrated. In an embodiment, the device 1000 may be theuser device 200, 702, and 800, the language translation device 704, thecurrency conversion device 706, and/or combinations thereof. The device1000 includes a communication engine 1002 that is coupled to the network1010 and to an translation engine 1004 that is coupled to each of alanguage translation database 1006 and a currency conversion database1008. The communication engine 1002 may be software or instructionsstored on a computer-readable medium that allows the device 1000 to sendand receive information over the network 708. The translation engine1004 may be software or instructions stored on a computer-readablemedium that is operable to receive content associated with a firstregion display mode and use the language translation database 1006and/or the currency conversion database 1008 to translate the contentusing a second region display mode to provide translated content. In anembodiment, the translation engine 1004 may be operable to receivesignals from the orientation determination component 923 and determinewhen the predetermined orientation of the user device has been provided.In some embodiments, the translation engine 1004 may be operable toperform character recognition techniques on images provided to the userdevice, and may be operable to perform voice recognition techniques onaudio files provided to the user device. While the databases 1006 and1008 have been illustrated as located in the user device 1000, one ofskill in the art will recognize that they may be connected to thetranslation engine 1004 through the network 708 without departing fromthe scope of the present disclosure. For example, the languagetranslation database 1006 may be provided in the language translationdevice 704, and the currency conversion database 1008 may be located inthe currency conversion device 706.

Where applicable, various embodiments provided by the present disclosuremay be implemented using hardware, software, or combinations of hardwareand software. Also, where applicable, the various hardware componentsand/or software components set forth herein may be combined intocomposite components comprising software, hardware, and/or both withoutdeparting from the scope of the present disclosure. Where applicable,the various hardware components and/or software components set forthherein may be separated into sub-components comprising software,hardware, or both without departing from the scope of the presentdisclosure. In addition, where applicable, it is contemplated thatsoftware components may be implemented as hardware components andvice-versa.

Software, in accordance with the present disclosure, such as programcode and/or data, may be stored on one or more computer readablemediums. It is also contemplated that software identified herein may beimplemented using one or more general purpose or specific purposecomputers and/or computer systems, networked and/or otherwise. Whereapplicable, the ordering of various steps described herein may bechanged, combined into composite steps, and/or separated into sub-stepsto provide features described herein.

The foregoing disclosure is not intended to limit the present disclosureto the precise forms or particular fields of use disclosed. As such, itis contemplated that various alternate embodiments and/or modificationsto the present disclosure, whether explicitly described or impliedherein, are possible in light of the disclosure. Having thus describedembodiments of the present disclosure, persons of ordinary skill in theart will recognize that changes may be made in form and detail withoutdeparting from the scope of the present disclosure. Thus, the presentdisclosure is limited only by the claims.

What is claimed is:
 1. A method for translating content, comprising:providing a plurality of content on a user device, wherein the pluralityof content is associated with a first region display mode; displayingthe plurality of content on the user device in the first region displaymode; detecting a predefined orientation of the user device and, inresponse, translating the plurality of content according to a secondregion display mode to produce a plurality of translated content; anddisplaying the plurality of translated content on the user device. 2.The method of claim 1, wherein the first region display mode displaysthe plurality of content in a first language, and wherein the secondregion display mode displays the plurality of content in a secondlanguage to display the plurality of translated content.
 3. The methodof claim 1, wherein the translating the plurality of content accordingto the second region display mode is performed in response todetermining that the second region display mode is associated with thepredefined orientation.
 4. The method of claim 3, wherein thedetermining that the second region display mode is associated with thepredefined orientation includes using a location determination device todetermine a current location of the user device in response to detectinga predefined orientation, wherein the second region display mode isassociated with the current location.
 5. The method of claim 1, whereinthe first region display mode displays the plurality of content in afirst currency, and wherein the second region display mode displays theplurality of content in a second currency to display the plurality oftranslated content.
 6. The method of claim 1, wherein the providing theplurality of content on the user device includes retrieving theplurality of content over a network.
 7. The method of claim 1, whereinthe providing the plurality of content on the user device includesreceiving the plurality of content through a user interface on the userdevice.
 8. A non-transitory machine readable medium comprising aplurality of machine-readable instruction which, when executed by one ormore processors, are adapted to cause the one or more processors toperform a method comprising: providing a plurality of content on a userdevice, wherein the plurality of content is associated with a firstregion display mode; displaying the plurality of content on the userdevice in the first region display mode; detecting a predefinedorientation of the user device and, in response, translating theplurality of content according to a second region display mode toproduce a plurality of translated content; and displaying the pluralityof translated content on the user device.
 9. The non-transitorymachine-readable medium of claim 8, wherein the first region displaymode displays the plurality of content in a first language, and whereinthe second region display mode displays the plurality of content in asecond language to display the plurality of translated content.
 10. Thenon-transitory machine-readable medium of claim 8, wherein thetranslating the plurality of content according to the second regiondisplay mode is performed in response to determining that the secondregion display mode is associated with the predefined orientation. 11.The non-transitory machine-readable medium of claim 10, wherein thedetermining that the second region display mode is associated with thepredefined orientation includes using a location determination device todetermine a current location of the user device in response to detectinga predefined orientation, wherein the second region display mode isassociated with the current location.
 12. The non-transitorymachine-readable medium of claim 8, wherein the first region displaymode displays the plurality of content in a first currency, and whereinthe second region display mode displays the plurality of content in asecond currency to display the plurality of translated content.
 13. Thenon-transitory machine-readable medium of claim 8, wherein the providingthe plurality of content on the user device includes retrieving theplurality of content over a network.
 14. The non-transitorymachine-readable medium of claim 8, wherein the providing the pluralityof content on the user device includes receiving the plurality ofcontent through a user interface on the user device.
 15. A translationsystem, comprising: means for providing a plurality of content, whereinthe plurality of content is associated with a first region display mode;means displaying the plurality of content in the first region displaymode; means for detecting a predefined orientation and, in response,translating the plurality of content according to a second regiondisplay mode to produce a plurality of translated content; and means fordisplaying the plurality of translated content.
 16. The system of claim15, wherein the first region display mode displays the plurality ofcontent in a first language, and wherein the second region display modedisplays the plurality of content in a second language to display theplurality of translated content.
 17. The system of claim 15, furthercomprising: means for determining that the second region display mode isassociated with the predefined orientation, wherein the translating theplurality of content according to the second region display mode isperformed in response to determining that the second region display modeis associated with the predefined orientation.
 18. The system of claim17, further comprising: means for determining a current location that isassociated with the second region display mode, wherein the determiningthat the second region display mode is associated with the predefinedorientation includes determining the current location in response todetecting the predefined orientation.
 19. The system of claim 15,wherein the first region display mode displays the plurality of contentin a first currency, and wherein the second region display mode displaysthe plurality of content in a second currency to display the pluralityof translated content.
 20. The system of claim 15, wherein the providingthe plurality of content on the user device includes retrieving theplurality of content over a network or receiving the content from auser.